Episode 058 Featuring Curtis Fletcher

Pod-Ep058-FletcherCommunication in Sales and Solving Problems Instead of Selling a Product

Thanks for tuning in to the Art and Business of Public Speaking Podcast! In episode 058 Ken Davis and Curtis Fletcher discuss why you should never tell people why they should buy your product, but instead how the product can solve their problems.

In this episode you’ll learn about:

  • Why you should never ask people to buy what you’re selling – tell them how you will solve their problem
  • How objections can be beneficial and how they can educate you
  • The importance of educating your clients on what to look for in a product

Resources in this episode: 

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